FedEx company in courier delivery industry.International Business Essay

FedEx company in courier delivery industry.International Business - Essay Example Business analysts often point out the reasons why certain firms have gone out to the international markets and have been successful while others have been a total failure in their pursuit of international growth. The initiative taken by a an international company or firm to tap into new markets requires consistency with the company’s overall strategy since unfocussed or sporadic exploitation of resources directed at achievement of international market growth can be counterproductive by soaking up limited resources with little or no returns. Any obstacles that might hinder entry into markets such as duties or regulatory laws need to be determined beforehand and adequately addressed. In the Chinese market, the authorities do not permit FedEx and other multinational firms to conduct domestic courier services (Berman 2012). It is therefore imperative that managers tasked with the duty of analysing strategies of entering new markets identify and clearly detail the company’s strengths and weaknesses to assist in maximizing and focusing on the international opportunities. Aspects of the company such as sales, supply chain, and marketing should be addressed, a clear and detailed direction should be formulated and management support resources dedicated to increase chances of success that may otherwise be impeded by lack of familiarity. Companies need to establish effective supply chain models and infrastructures that link efficiently with the commercial aspect of the business to formulate a strategy that enhances growth in new and existing markets. FedEx Market Entry Strategies in China FedEx is a multinational corporation established in America, but has a complex network of branches and subsidiaries around the globe and it deals with the business of courier. FedEx is  a global enterprise that conducts its various activities and operations throughout  the world in countries such as China among others. China is a major world economy dealing in electrome chanical goods such as cars and other electronic products like phones and computers. These products are in high demand in many countries and continents of the world and for these merchandise to reach their targeted destinations the producing company is obligated to contact a transporting agency specifically FedEx to conduct the translocation. FedEx as  a business enterprise has distinct rules and structures guiding its operations to ensure successful transaction in the global scene including the Chinese market.  Ã‚  These structures include the Global Entry Strategies which is a mechanism involved with efficient delivery of  parcels to a specific location and spreading them there mainly involving importing and exporting such products. Theories under this structure include sequential theory and  network theory (Liso and Leoncini 2010, p.189). This theory is closely related to the Uppsala model that states that organizations perfect their business in overseas markets; therefor e, FedEx has an obligation of first training their employees on various fields in order to perfect the handling and service provision. This theory has four major stages composing of maintenance of sporadic exports, use of representatives and agencies, overseas sales through knowledge agreements with domestic firms and FDI in the foreign market. The main features of  the Uppsala model in any organization and specific to FedEx include experience achieved from the domestic market before embarking on the